The Pitch is presented by the Waupaca Area Chamber of Commerce.
Students are divided up to form businesses. Students take over old, outdated companies and rebrand their company, complete with new product, logo and tagline. The program shows students the challenges businesses face when making everyday decisions in areas such as finance, marketing and communications.
The purpose of The Pitch is to educate the future workforce about business and the state of Wisconsin and its products. They learn the importance of matching company communications and marketing decision to product category and company image. The finance department analyzes data dealing with the cost of doing business and communicates with other departments. Every student is involved in developing their product and the presentation to the whole group at the end of the day.